Overview
tested various user segments. The best-performing group was mothers aged from 25 to 37 with children under 14.
We used 50 to 60 new creatives daily. Thanks to customer analytics access, we could quickly optimise marketing campaigns and identify those showing the best results.
Results: Within 14 months, we increased the number of installs fourfold – from 20,000 to 80,000. We saved 6,000,000 rubles, while keeping the CPI rate below 60 rubles.
