WeUno

Challenges

In September 2019, August Leadership revamped their brand which was then launched in January 2020. The company was previously known as Ward Howell. They chose to rebrand themselves because they wanted an identity that would better reflect their values and philosophy. 

Refurnishing the brand according to their values and principles meant introducing themselves to the market all over again. August Leadership wanted their new persona to demonstrate and display everything they do and stand for. 

Our Solution

WeUno’s approach while dealing with August Leadership was to come up with a clear and well-formed brand identity which would better help reflect August Leadership’s culture and philosophy. 

When working on August Leadership’s identity, we made sure to focus on their wordmark, typography, monogram, colors and the logotype. The main wordmark was based on the two main colors of the brand – black and gold. The secondary wordmark was based on the four main colors of the brand – black, white, blue and gold. 

WeUno carefully crafted August Leadership’s monogram to represent the union of tradition and innovation which are essential pillars of the brand’s principles. In this project, WeUno created typography that could be used on websites, stationery, brochures and for digital communication. 

Not only that, WeUno also helped August Leadership with their brand guidelines, website design, marketing collaterals like proposals and pitch documents and general design support. 

The Result

The design and identity that WeUno created for August Leadership helped represent their reliability and professionalism for their clients and work. Through the design and brand identity, August Leadership got a chance to familiarize their clients with their values, philosophy and culture. Since their guidelines and identity became clearer to their existing and potential clients, it became easier for August Leadership to connect with their audience.