Today’s world is an ‘always connected space’ with mobile first, where physical and digital experiences merge. The transition to a ‘connected brand’ is challenging. Succeeding increases interaction with consumers on their terms. The aim, to maximise brand interaction with customers. A variety of devices, platforms and mediums: in the home, in the store, at the event and on the go. At Swarm we help brands identify and understand the roadmap to the connected customer.