In January 2000, Debra Goldblatt-Sadowski launched rock-it promotions, a lifestyle-based public relations firm in Toronto. rock-it promotions is now recognized as one of the country’s leading boutique lifestyle agencies by media members across print, TV, radio, online and the blogging community. Our extensive experience leading campaigns for premium local and national lifestyle brands means we are closely connected to the journalists and producers who will offer the greatest publicity impact for our clients.