Agency Profile
To optimize the campaign and start getting Smokin’ It’s ROAS under control, we ran a complete analysis of the campaign’s historical conversion trends. Then we built an ad schedule that focused on the top-converting hours, layered over a comprehensive bid strategy. Finally, we redefined the campaign’s keyword universe so we could make sure we were only targeting highly relevant and high-quality traffic.
The strategy led to a 127% increase in month-over-month conversions, a 51% increase in revenue and a 2,479% increase in ROAS! That amounts to a whole lot of barbecue.