Agency Profile
Who Is Foundation Marketing?
We’re a content marketing agency that services ambitious brands looking to create content that shapes culture. We combine content intelligence with creativity to develop content strategies that lead to better rankings, more leads, increased press and meaningful results.
Our team works with brands looking to level up their content creation, content distribution, content strategy & overarching culture towards digital marketing and growth.
What Goes Into A Great Content Marketing Strategy?
B2B businesses today realize the significance of creating content but often lack the strategic insight required to make the content that they develop actually work. If you’ve ever seen a post go live, article get published or email get sent but no results on the other end — it’s likely related to a poor strategy.
For many a content marketing strategy is limited to creating, distributing and sharing content in a hope that it will get them leads and conversions. But content marketing strategy is much more than that.
The best content marketing strategies take into account your goals, your target audience, industry research, analytics, keyword analysis, third party insights, resourcing and a deep understanding of how content influences your buyers decisions. A content marketing strategy isn’t just a list of blog posts you should write and the dates in which you should publish them… A content strategy considers everything from your internal resources to external forces like competition, review sites and more.