Results
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new Leads. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. December 2019 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
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