The agency must know the product or service offered by the client as if it were their own and understand what the objectives and deadlines are. It is extremely important to strategize where times are optimized, the tools to be used and, above all, the client's investment. A good strategy differentiates the failure, of the most resounding success. All needs, strategies to be followed, the necessary investment must be reflected on a paper and then the time variable must be incorporated.
